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AN APP IS MATCHING TOURISTS WITH AUTHENTIC ARTISANS IN A DESTINATION.
We wanted to share with you several key sections from Tuzmo's brand book. All crafted by Flow, including the developed strategy and philosophy, persona, and the essence of the brand.
01
POSITIONING.
PERSONA.
PROMISE.
WE ALL
LOVE BEING
TOURISTS.
We already have
reliable resources.
THANK YOU ALL
HOW ABOUT
SHOPPING?
When it comes to shopping, there is no global and reliable resource to find uniq local products or
to reach out artisans who produce/design those.
When it comes to shopping however,
we are dependent on tourist guides if on a tour, local friends if available or end up with magnets / overpriced ‘stuff’
PHILOSOPHY
We believe in that, those who like
travelling & shopping have the right to
have direct access to local artisans and
their uniq products, anywhere and anytime.
PERSONA
We all have a friend who travels often and knows where to buy.
And that is what Tuzmo is.
02
BRAND
MESSAGE.
YOUR
LOCAL
BUDDY
BE MORE
THAN A
TOURIST
SHOP LIKE A
LOCAL
03
IDENTITY.
LOGO.
COLOR
PALETTE.
LOGO STORY
IS TUZMO'S
STORY
We are creating
story of Tuzmo’s Signature
Meaning
Our symbols represent us and the
Tuzmo community.It is a badge.
We wear with honor. Playful form.
It may be used in different ways,
but it always stands for 4 things:
Handmade, Explore, Shopping,
Trust & Tuzmo
Color Pallette of Tuzmo
The color pallette is simple, fresh and contemporary. It represents open and warm character of the company.
04
APP ICON
FAMILY.
PATHERNS.
05
SALES & GROWTH CAMPAIGN.
SOCIAL CONTENTS.
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